Le Creuset

CHARLESTON, SC

_ STRATEGY

_ ILLUSTRATION

_ SET DESIGN, CAMPAIGN CONCEPTING

Photoshoot & campaign concepting

LE CREUSET

Teaser Videos

The Ask:

When it comes to new releases, Le Creuset invites its die-hard fans to sleuth for clues in illustrated teaser videos leading up to the highly anticipated release date. This teaser video for the re-release of Berry (this time with a shimmering enamel) sought to evoke the color itself as well as make a reference to its distinctive glitter.

The Answer:

Working with our motion team, I emulated Berry’s distinct color story through a vintage perfume bottle spritzing fragrance, while illustrating in the distinct Le Creuset style. The end result is sophisticated and lush, much like the beloved color itself.

Featured in: Wall Street Journal

LE CREUSET

“Make It Iconic” Campaign

BEHIND THE SCENES

Shot Concepting

*CLIENT OF FEREBEELANE