MacRostie Winery & Vineyards
NAPA VALLEY, CA
_ BRAND STRATEGY
_ VISUAL IDENTITY REFINEMENT
_ ART DIRECTION
_ COLLATERAL DEVELOPMENT
With a picturesque location, stunning winery, and dynamic wines, MacRostie is perfectly positioned to be a figurehead in the Napa Valley wine scene.
As senior designer at Carbonate, I took a deep dive in examining existing brand assets to decipher what was working in the overall brand identity and further compare that with the vision MacRostie sought to embody. This branding overhaul resulted in maintaining the cornerstones of MacRostie’s identity while giving them a renewed look and feel that will set MacRostie Winery & Vineyards apart for years to come.
As part of the visual identity refinement, it was crucial to illustrate tangible ways in which the refreshed brand would live. I designed this sample newsletter to serve as a template for the MacRostie team to implement in future web communications, which was further applied to their overall website.
After providing MacRostie with a refreshed brand identity, I was tasked with formatting a trade brochure that highlighted the updated brand story while remaining in line with the overarching visual identity.
*CLIENT OF CARBONATE