Moveable Feast + Company

WHEATON, IL

_ ART DIRECTION

_ BRAND IDENTITY

_ ILLUSTRATION

_ DIGITAL ASSET DESIGN

_ SOCIAL MEDIA MANAGEMENT

_ COLLATERAL DESIGN

_ PRODUCTION MANAGEMENT

_ WEBSITE DESIGN (COMING SOON)

With a reputation spanning 23 years, Moveable Feast + Company is a community staple serving the greater Chicagoland area.

As my first solo project outside of any agency affiliation, I worked to rebrand Moveable Feast’s almost 20 year old identity to fit the timeless, handmade atmosphere of the restaurant as it prepared to usher in a second location in Wheaton, IL.

A large part of MF+Co’s rebrand involved applications for collateral, including to-go packaging, merchandise, menu suite, and other custom elements.

A large part of the brand overhaul involved envisioning new and relevant ways to involve the MF+Co brand in customers’ day-to-day lives. Given that the new location is so close to a college campus, I sourced and designed enamel pins that were soon after spotted on backpacks and uniforms across campus.