The Station

ORINDA, CA

_ VISUAL DESIGN

_ BRANDING

_ PRESENTATION DESIGN

_ SIGNAGE CONSULTATION


As part of a larger tri-city conglomerate, the community of Orinda needed a place to gather. Its answer came in the form of The Station, an elevated food hall hybrid.

The Station seeks to be the center of the greater Lamorinda community, with stunning interiors, spacious offices for rent, and a variety of upscale and fast-casual dining options. Drawing inspiration from the history of Orinda (once destined to be a train station hub), the overall brand identity was informed by a sense of industry and polish.

Two bars intersecting a circle container serve as subtle nods to Orinda’s train station history and the handcrafted letterforms look as though they could have been stamped across railcars or forged from iron.

*CLIENT OF CARBONATE